The website's mission is to familiarize their audience with the nursery experiance and provide information on what they sell and their prices before they customer physically visits.
The audience is the local St. Louis community. They offer everything from events for children to landscape installation. They are your friendly neighborhood nursery and garden center. It's a one-stop-shop.
So far the site communicates the title very clearly. It is also evident that they are involved with plants, probably flowers. The nav bar shows various topics that they have information on, but beyond that many links are broken and there is a picture of a man on the homepage, which is both a little creepy and also confusing (who is he? We don't really know.)